Multimedia Advertising Campaign for Tong Sheng
Introduction
Tong Sheng is a Chinese divination guide and Alamance. It has morn than 600 years of history. However, Tong Sheng is disappearing since science and technology is advancing, that make Tong Sheng is not popular anymore.
Project Description
We want to renew Tong Sheng image through this 360 advertising camping.
With the insight - TONG SHENG IS A LIFE SCIENCES FOR BOTH ELDER AND YOUTH
Tong Sheng is an ALL-AENBERACING noton.
Showcase - 通勝
Storyboard
Storyboard - 通勝(擇日篇)
Storyboard - 通勝(八字篇)
Storyboard - 通勝(方位篇)
TVC
TVC - 通勝(擇日篇)_60s
TVC - 通勝(八字篇)_60s
TVC - 通勝(方位篇)_60s
Poster
Interactive Promotion
通勝 - Interactive Mobile App (窩居)
通勝 - Interactive Panel
An app in MTR, when you walk in front of the panel, the Tong Sheng which display in the app will open and show you some information and suggestions through infrared sensor by your movement.
An app that you can choose the furniture you want to set in your home, after you finished the setting. This app will analyze the setting and give you some recommendation.
Promotion Card
These card can remind you what you should care or do in a whole year, through the card to let people know more the twenty four solar terms in Tong Sheng.